What we found
Site returns HTTP 500 on every page checked
Five paths tested (homepage www/non-www, /contact, /services, /about) via two different tools. Every single one returned a WordPress “critical error” page. Not a one-off blip or a bot block, the CMS itself is failing for every visitor.
A genuine 100+ year business with a real niche
Trading since 1920, a specific and differentiated niche (restoration and compliance work on retro lamps and antique chandeliers), confirmed across three independent sources (a local feature article, a trade video, their own Instagram bio).
4.2 stars from 15 reviews
Via Birdeye, sourced from Google, consistent across two search queries. Solid but just under the ~4.5 benchmark for a business with this much history.
Instagram is genuinely alive
@hiddlestoneelectrics: 149 followers, posts from April 2025 through June 2026, real restoration-work content (carousels, video clips, reels).
They rank organically, and the page is dead
They appear in organic results for “electrician Subiaco Perth WA”. The exact domain that appears in that result is one of the five paths confirmed returning HTTP 500.
How SAL's services could help
- Website / conversion optimisation (the priority, before anything else)A page returning a critical error isn't a design problem, it's the page not loading at all. Every dollar of demand this business already has (organic visibility, 100+ years of reputation, word of mouth) is hitting a dead end at the site itself. Any ad spend before this is fixed would be wasted by definition.
- Meta Ads (once the site is fixed)No evidence of any current Meta ads. Their Instagram is active and genuinely differentiated (the antique lamp/chandelier niche is a real point of difference), but sits at a small following relative to their heritage. SAL's $41.57 cost-per-lead proof point is one Perth electrician's one campaign window, a case study only, never a guarantee, per the locked positioning statement.
- Google AdsAlready ranks organically for at least one relevant search, a stronger starting position than most prospects on this list, but the same rule applies: paid spend is wasted until the site loads.
Sources and limits
Direct fetch attempts (WebFetch and a direct curl request with a browser user agent) against five paths on hiddlestonelectrics.com.au, all returned HTTP 500 with a WordPress critical-error body, 2026-09-07. Review data (4.2★/15) via reviews.birdeye.com, sourced from Google, confirmed across two search queries. Instagram fetched directly. Facebook page (455 likes) found via search, direct fetch returned only name/location. Meta Ad Library: one socket hang up, one HTTP 403, could not verify ad activity either way. Web Archive snapshot attempts failed (blocked/timed out), so historical site content is based on Google's indexed snippet and third-party sources, flagged as a weaker source throughout.